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Acast introduces programmatic ads to its podcast platform

Acast introduces programmatic ads to its podcast platform



ย Acast says itโ€™s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising โ€” think of many podcasts still play the same outdated ads when you download old episodes โ€” but launching a marketplace for programmatic (i.e., automated algorithmic) ad-buying isโ€ฆ Read More



Source: techCrunch

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