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Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Snapchat becomes the mobile HBO with 12 daily scripted Original shows


Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Bunim/Murray and Makeready.

The Snapchat Originals will appear in Discover, which will soon have a dedicated section for Shows, as well as new permanent Show Profile pages available through Snapchat search. And with new Show Portal lenses, users can stick an augmented reality doorway in their Snaps that they can walk through to explore a scene from the Show and then tap to watch that Show, allowing them to spread virally.

“Time spent watching shows on Snapchat has tripled this year alone” a Snapchat executive tells me. The stats on Snap’s previous shows made it clear there was an opportunity to double down, especially as original mobile programming efforts like Facebook Watch and Instagram’s IGTV have stumbled. NBC News’ twice daily show Stay Tuned has doubled viewership in the past year to 5 million unique viewers per day, over half of which watch at least 3 days per week, while SporsCenter’s show reaches 17 million monthly viewers.

Snap Inc was cagey about sharing exactly how the deals to produce the shows work. Some Originals are funded entirely by Snapchat, some fully by production studios, and some are joint efforts. They’ll be monetized by two or three six-second unskippable Commercial ads in each show sold by Snap, the producers, or again a combination.



Source: techCrunch
Snapchat becomes the mobile HBO with 12 daily scripted Original shows

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