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Shopping ads come to YouTube’s home feed and search results

Shopping ads come to YouTube’s home feed and search results There’s a new kind of ad coming to YouTube . Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user […]

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YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a notch […]

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GDPR adtech complaints keep stacking up in Europe

GDPR adtech complaints keep stacking up in Europe It’s a year since Europe’s General Data Protection Regulation (GDPR) came into force and leaky adtech is now facing privacy complaints in four more European Union markets. This ups the tally to seven markets where data protection authorities have been urged to investigate a […]

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Google warns app developers of three malicious SDKs being used for ad fraud

Google warns app developers of three malicious SDKs being used for ad fraud A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the […]

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‘Google You Owe Us’ claimants aren’t giving up on UK Safari workaround suit

‘Google You Owe Us’ claimants aren’t giving up on UK Safari workaround suit Lawyers behind a UK class-action style compensation litigation against Google for privacy violations have filed an appeal against a recent High Court ruling blocking the proceeding. In October Mr Justice Warby ruled the case could not proceed on legal grounds, finding […]

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Apple’s Search Ads expand to six more markets in Europe and Asia

Apple’s Search Ads expand to six more markets in Europe and Asia In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to […]

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YouTube woos brands with its new Creative Suite of ad tools

YouTube woos brands with its new Creative Suite of ad tools YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morning a suite of tools that will allow […]

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Internet titans ask for ‘flexibility’ with new election ad regulations

Internet titans ask for ‘flexibility’ with new election ad regulations A trade group representing big tech’s interests in Washington reached out to the Federal Election Commission (FEC) on Tuesday to weigh in on proposed regulation that would affect the disclosure of funding for online election ads. While traditional forms of media like […]

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AdAsia snags another $2.5M led by listed Japanese newsreader firm Gunosy

AdAsia snags another .5M led by listed Japanese newsreader firm Gunosy  Japanese news app Gunosy, which listed on the Tokyo Stock Exchange two years ago, has put its weight and money behind ambitious ad tech startup AdAsia. Singapore-based AdAsia, founded in April 2016 by Japanese ad execs Kosuke Sogo and Otohiko Kozutsumi, announced that it […]

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