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Pandora launches interactive voice ads

Pandora launches interactive voice ads Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer […]

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Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snapchat goes after retailers and DTC brands with new Dynamic Ads Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce, and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can […]

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Facebook should ban campaign ads. End the lies.

Facebook should ban campaign ads. End the lies. Permitting falsehood in political advertising would work if we had a model democracy, but we don’t. Not only are candidates dishonest, but voters aren’t educated, and the media isn’t objective. And now, hyperlinks turn lies into donations and donations into louder lies. The checks […]

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Apple tweaks App Store rule changes for children’s apps and sign in services

Apple tweaks App Store rule changes for children’s apps and sign in services Originally announced in June, changes to Apple’s App Store policies on its Sign in with Apple service and the rules around children’s app categories are being tweaked. New apps must comply right away with the tweaked terms, but existing […]

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YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a notch […]

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Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies

Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies Starting next month, Google will enforce new policies for ads related to abortion in the United States, United Kingdom and Ireland. Google will now require advertisers that want to run ads with abortion-related keywords to apply for […]

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Spotify will now let brands sponsor its Discover Weekly playlist

Spotify will now let brands sponsor its Discover Weekly playlist Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed […]

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Google warns app developers of three malicious SDKs being used for ad fraud

Google warns app developers of three malicious SDKs being used for ad fraud A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the […]

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Apple’s Search Ads expand to six more markets in Europe and Asia

Apple’s Search Ads expand to six more markets in Europe and Asia In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to […]

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U.S. podcast ad revenues hit record $314 million in 2017

U.S. podcast ad revenues hit record 4 million in 2017 The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morning from the Interactive Advertising Bureau (IAB) and jointly […]

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