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Aki acquires Eyeview’s ad personalization tech

Aki acquires Eyeview’s ad personalization tech Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies. Aki CEO Scott Swanson told me that he’s anticipating serious growth in the demand for ad personalization, particularly as consumers see personalization everywhere else online. […]

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Where top VCs are investing in adtech and martech

Where top VCs are investing in adtech and martech Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space dropping dramatically in recent years. According to data from […]

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Adblock Plus’s Till Faida on the shifting shape of ad blocking

Adblock Plus’s Till Faida on the shifting shape of ad blocking Publishers hate ad blockers, but millions of internet users embrace them — and many browsers even bake it in as a feature, including Google’s own Chrome. At the same time, growing numbers of publishers are walling off free content for visitors […]

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AppsFlyer raises $210M for ad attribution and more

AppsFlyer raises 0M for ad attribution and more AppsFlyer has raised a massive Series C of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into […]

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Cannabis marketing company Fyllo acquires CannaRegs for $10M

Cannabis marketing company Fyllo acquires CannaRegs for M Fyllo, a digital marketing company focused on the cannabis industry, has acquired CannaRegs, a website offering subscription access to state and municipal cannabis regulations. Fyllo founder and CEO Chad Bronstein (pictured above) said his company paid $10 million in cash and stock. Bronstein previously […]

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Customer data platform ActionIQ raises $32M

Customer data platform ActionIQ raises M ActionIQ co-founder and CEO Tasso Argyros knows that there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The space has gotten very, very hot over the last couple of years.” But in the […]

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Dating and fertility apps among those snitching to “out of control” adtech, report finds

Dating and fertility apps among those snitching to “out of control” adtech, report finds The latest report to warn that surveillance capitalism is out of control — and ‘free’ digital services can in fact be very costly to people’s privacy and rights — comes courtesy of the Norwegian Consumer Council which has published […]

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Facebook won’t ban political ads, prefers to keep screwing democracy

Facebook won’t ban political ads, prefers to keep screwing democracy It’s 2020 — a key election year in the US — and Facebook is doubling down on its policy of letting people pay it to fuck around with democracy. Despite trenchant criticism — including from US lawmakers accusing Facebook’s CEO to his […]

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Spotify brings streaming ad insertion technology to podcasts

Spotify brings streaming ad insertion technology to podcasts 2019 was a breakout year for Spotify’s podcasting efforts, and now the company is turning up the dial on its ability to monetize this popular form of audio programming. Today, at the Consumer Electronics Show in Las Vegas, Spotify is announcing Streaming Ad Insertion […]

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Adtech told to keep calm and fix its ‘lawfulness’ problem

Adtech told to keep calm and fix its ‘lawfulness’ problem Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the UK’s data protection watchdog has marked half a year’s regulatory inaction with a […]

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