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Cracking the code on podcast advertising for customer acquisition

Cracking the code on podcast advertising for customer acquisition Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently consulting on podcast and offline advertising at Right […]

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Amazon’s Audible expands its original programming with new comedy series

Amazon’s Audible expands its original programming with new comedy series Over the past few years, Amazon -owned Audible has been expanded beyond audiobooks to include more original content, like the short-form audio programming offered through Audible Channels, for example. Today, the company announced a new partnership for original comedy projects, in collaboration with […]

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Apple’s iBooks revamp, Apple Books, is here

Apple’s iBooks revamp, Apple Books, is here Apple’s new and improved iBooks app, now called Apple Books, has popped up on iPhones across the world today with the release of iOS 12, the software update available to download as of this morning. The new app has five tabs: Reading Now, Library, Book Store, […]

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Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison

Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison  Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a […]

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Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison

Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison  Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a […]

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