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North ending production of current Focals smart glasses to focus on Focals 2.0

North ending production of current Focals smart glasses to focus on Focals 2.0 Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it will instead shift its focus to Focals 2.0, a […]

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Report: Magic Leap’s early device sales aren’t looking good

Report: Magic Leap’s early device sales aren’t looking good Magic Leap just announced that they’re in the midst of closing a Series E round of funding, but it sounds like they’re going to have to clinch that investment with some pretty troubling sales numbers for their only device on the market. The […]

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Qualcomm launches the XR2 platform for 5G-connected AR and VR devices

Qualcomm launches the XR2 platform for 5G-connected AR and VR devices At its Snapdragon Boondoggle Summit in sunny Maui, Hawaii, Qualcomm today announced the launch of its XR2 platform, which it describes as the “world’s first 5G-supported extended reality (XR) platform.” The company’s older XR1 platform, which already powers a number of […]

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Vayyar nabs $109M for its “4D” radar tech, which detects and tracks images while preserving privacy

Vayyar nabs 9M for its “4D” radar tech, which detects and tracks images while preserving privacy The future of the connected home, connected car, and connected everything will have a lot of imaging technology at the center of it: sensors to track the movement of people and things will be a critical […]

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Wayfair’s app adds 3D visualization tools, including interactive photos & a room planner

Wayfair’s app adds 3D visualization tools, including interactive photos & a room planner Home furnishing retailer Wayfair was among the first to adopt AR technology as a means of helping people better visual furniture and accessories in their own home, ahead of purchase. Today, the company is expanding its feature set to […]

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Minecraft Earth is live, so get tapping

Minecraft Earth is live, so get tapping Microsoft’s big experiment in real-world augmented reality gaming, Minecraft Earth, is live now for players in North America, the U.K., and a number of other areas. The pocket-size AR game lets you collect blocks and critters wherever you go, undertake little adventures with friends, and […]

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Snapchat Spectacles 3 review: Pretty, pricey

Snapchat Spectacles 3 review: Pretty, pricey No one’s going to pay $380 for decent point-of-view video glasses and some trippy filters. But that’s kind of the point of Snapchat Spectacles 3. They’re merely a stepping stone towards true augmented reality eyewear — a public hardware beta for the Snap Lab R&D team […]

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Microsoft’s HoloLens 2 starts shipping

Microsoft’s HoloLens 2 starts shipping Earlier this year, at Mobile World Congress in Barcelona, Microsoft announced the second generation of its HoloLens augmented reality visor. Today, the $3,500 HoloLens 2 is going on sale in the United States, Japan, China, Germany, Canada, United Kingdom, Ireland, France, Australia and New Zealand, the same […]

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8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences

8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways […]

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VR/AR startup valuations reach $45 billion (on paper)

VR/AR startup valuations reach billion (on paper) Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, and that amount exceeds $67 billion. More than $8 billion has […]

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