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Adobe expands customer data platform to include B2B sales The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more […]
Adobe acquires marketing workflow startup Workfront for .5B Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale would be happening earlier today. Workfront was founded back in 2001, making it a bit long in tooth for a private company that has […]
Adobe’s Project Sharp Shots uses AI to deblur your videos with one click Every year at its MAX user conference, Adobe shows off a number of research projects that may or may not end up in its Creative Cloud apps over time. One new project that I hope we’ll soon see in […]
Adobe’s ‘Liquid Mode’ uses AI to automatically redesign PDFs for mobile devices We’ve probably all been there: you’ve been poking around your phone for an hour, deep in some sort of Google research rabbit hole. You finally find a link that almost certainly has the info you’ve been looking for. You tap […]
Adobe Spark adds support for animations to its social media graphics tool Spark is one of those products in Adobe’s Creative Suite that doesn’t always get a lot of attention. But the company’s tool for creating social media posts (which you can try for free) has plenty of fans, and maybe that’s […]
Contentful raises M Series E round for its headless CMS Headless CMS company Contentful today announced that it has raised an $80 million Series E funding round led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and a number of other new and existing investors. With this, the company has now […]
Adobe announces AI toolbox for Experience Platform Most companies don’t have the personnel to do AI well, so they turn to platform vendors like Adobe for help. Like other platforms, it has been building AI into its product set for several years now, but wanted to give marketers a set of tools […]
How Adobe shifted a Las Vegas conference to executives’ living rooms in less than 30 days Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make alternate plans. In less than a month, its events team shifted venues for […]
Adobe Experience Manager now offered as cloud-native SaaS application Adobe announced today that Adobe Experience Manager (AEM) is now available as a cloud-native SaaS application. Prior to this, it was available on premises or as a managed service, but it wasn’t pure cloud-native. Obviously being available as a cloud service makes sense […]
Adobe CTO says AI will ‘democratize’ creative tools Adobe CTO Abhay Parasnis sees a shift happening. A shift in how people share content and who wants to use creative tools. A shift in how users expect these tools to work — especially how much time they take to learn and how quickly […]
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