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Facebook’s latest ad tool fail puts another dent in its reputation

Facebook’s latest ad tool fail puts another dent in its reputation Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail. This one looks like it could be costly for the tech giant to put right — not least because it’s another dent in its reputation […]

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Metigy gets $20 million AUD to making online marketing easier for SMEs

Metigy gets million AUD to making online marketing easier for SMEs Metigy, a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 million USD). The new funding, led by returning investor Cygnet […]

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YouTube targets music fans with new audio ad format

YouTube targets music fans with new audio ad format YouTube is announcing new ad products today, designed to help marketers reach YouTube visitors who are doing more listening than watching. The big addition is audio advertising. As the Google -owned video site puts it in a blog post, these are ads designed […]

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Zeotap raises $18.5M for a customer ID platform it says was built with privacy in mind

Zeotap raises .5M for a customer ID platform it says was built with privacy in mind As the online world slowly moves to a more privacy-focused environment free of cookies, startups building alternative ways to help businesses manage customer identity and build marketing around that are getting attention. Zeotap, a customer identity […]

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UK’s ICO faces legal action after closing adtech complaint with nothing to show for it

UK’s ICO faces legal action after closing adtech complaint with nothing to show for it The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data. The legal challenge was reported earlier by […]

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B2B marketplaces will be the next billion-dollar e-commerce startups

B2B marketplaces will be the next billion-dollar e-commerce startups Merritt Hummer Contributor Share on Twitter Merritt Hummer is a partner at Bain Capital Ventures, where she invests in the fintech, e-commerce and proptech sectors. Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost […]

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TVision raises $16M to measure viewer attention on connected TVs

TVision raises M to measure viewer attention on connected TVs TVision is building what its team hopes will become the standard for measuring streaming viewership — and to accelerate those efforts, it’s raised $16 million in new funding. The New York City startup started out by measuring traditional TV viewing, using webcams […]

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Illinois is taking a data-driven approach to its mask-wearing ad campaign

Illinois is taking a data-driven approach to its mask-wearing ad campaign Here’s an example of ad targeting that’s actually good for public health: In a campaign encouraging people to wear masks, the Illinois state government has been focusing its digital ad dollars on the counties with highest COVID risk. To achieve this, […]

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Lotame unveils its new cookie-less tech for ad targeting

Lotame unveils its new cookie-less tech for ad targeting Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID . For years, online advertisers have relied on cookies to track and target audiences, but they need new approaches as the major […]

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EU parliament backs tighter rules on behavioural ads

EU parliament backs tighter rules on behavioural ads The EU parliament has backed a call for tighter regulations on behavioral ads (aka microtargeting) in favor of less intrusive, contextual forms of advertising — urging Commission lawmakers to also assess further regulatory options, including looking at a phase-out leading to a full ban. […]

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