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Why did Apple buy NextVR?

Why did Apple buy NextVR? After plenty of talk about AR as the next computing platform, Apple may have more interest in virtual reality than they’ve previously forecasted. Following an April report from 9to5mac, today Apple confirmed the acquisition of VR broadcasting startup NextVR to Bloomberg. A note on NextVR’s website now […]

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Apple juices its AR capabilities with new tools

Apple juices its AR capabilities with new tools Augmented reality may not be an iOS feature consumers are dying to get their hands on, but Apple’s latest tools are going to make its long-shot dream of AR ubiquity a little bit easier for developers to build. The company delivered some interesting updates […]

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Apple’s AR bet still has a lot to prove

Apple’s AR bet still has a lot to prove As Apple gears up for its developer keynote conference tomorrow, one of its bigger announcements is likely to be new changes coming to its augmented reality platform. Since announcing ARKit last year, the tech giant has hardly been sheepish about its belief in […]

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Augmented reality developer tools startup 8th Wall raises $8 million

Augmented reality developer tools startup 8th Wall raises million  Mobile AR had a lot of hype heading into the rollout of ARKit and ARCore this past year, but for the most part mobile AR apps have delivered a pretty heavy thud, failing to deliver on their futuristic promises. 8th Wall believes that this […]

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Why ARKit will make more money than ARCore or Camera Effects (for now)

Why ARKit will make more money than ARCore or Camera Effects (for now)  After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs Digi-Capital works with confused (not […]

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How Major League Baseball is using Apple’s ARKit to increase fan engagement

How Major League Baseball is using Apple’s ARKit to increase fan engagement  Last week, I slipped away from Disrupt for a couple of hours to watch a Giants game at nearby AT&T park — or, more precisely, watch a Giants game through an iPad. It was a small gathering hosted by Major […]

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Sequoia-backed CurioPets is Pokémon GO meets Tamagotchi

Sequoia-backed CurioPets is Pokémon GO meets Tamagotchi  CurioPets, short for curious pets, is a multi-player, augmented reality pet simulator that launches tomorrow on iOS. Built with Apple’s ARKit, the aim is to encourage real-world exploration — similar to Pokémon GO — as you travel around with either a puppy or a kitten […]

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The product design challenges of AR on smartphones

The product design challenges of AR on smartphones  AR is seductive. The more you think about it, the bigger you realize it is going to be, and the more great ideas you have that are completely new. The problem is that the tech or UX probably doesn’t support it quite yet. Read […]

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Escher Reality is building the backend for cross-platform mobile AR

Escher Reality is building the backend for cross-platform mobile AR  Y Combinator-backed, MIT spin-out Escher Reality is building a cross-platform toolkit and custom backend for mobile AR developers — aiming to lower the barrier to entry to building “compelling experiences”. Read More Source: techCrunch

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