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How Peloton made sweat addictive enough to IPO

How Peloton made sweat addictive enough to IPO It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break […]

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Future launches $150/mo exercise app where real coaches nag you

Future launches 0/mo exercise app where real coaches nag you The only way to beat laziness is with guilt, and so that’s what Future sells. It assigns you an actual human trainer who builds personalized workout plans and message you throughout the day to make sure you’re doing them. It even gives […]

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Tonal launches at-home digital strength training system

Tonal launches at-home digital strength training system If you want to have a brutal workout from the comfort of your own home — and have about $3,000 to spend — look no further. Tonal, a strength-training system powered by electromagnetism resistance technology and machine learning, is launching today to let you get […]

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