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Instagram drops IGTV button, but only 1% downloaded the app

Instagram drops IGTV button, but only 1% downloaded the app At most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange IGTV button from its home page in what feels like an […]

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Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature

Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator […]

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Instagram may allow creators to syndicate IGTV videos to Facebook

Instagram may allow creators to syndicate IGTV videos to Facebook Following the departure of Instagram’s founders, Facebook is working to more closely integrate the photo-sharing app with its flagship social network. It’s already added its brand name next to Instagram’s, and is working to make both platforms’ messaging products interoperable. Now, Facebook […]

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Instagram thinks you want IGTV previews in your home feed

Instagram thinks you want IGTV previews in your home feed If you can’t beat or join them…force feed ’em? That appears to be Instagram’s latest strategy for IGTV, which is now being shoved right into Instagram’s main feed, the company announced today. Instagram says that it will now add one-minute IGTV previews […]

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Why IGTV should go premium

Why IGTV should go premium It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could this be the company’s next multi-billion dollar business? IGTV, which features videos up to 60 minutes versus […]

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Joe Biden is headed to IGTV

Joe Biden is headed to IGTV What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram? Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning September 12. In reality, he has yet to confirm a presidential run; the partnership, rather, is meant to […]

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For IGTV, Instagram needs slow to mean steady

For IGTV, Instagram needs slow to mean steady Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like […]

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