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Banning digital political ads gives extremists a distinct advantage

Banning digital political ads gives extremists a distinct advantage Jessica Alter Contributor Share on Twitter Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter […]

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What’s the right way to sponsor a YouTube influencer?

What’s the right way to sponsor a YouTube influencer? Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails […]

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How to get people to open your emails

How to get people to open your emails Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads working, and whether PR […]

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Spirable refuels with $7.4M to serve more personalized video ads in the US

Spirable refuels with .4M to serve more personalized video ads in the US London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the […]

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How to use Amazon and advertising to build a D2C startup

How to use Amazon and advertising to build a D2C startup Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, […]

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The secret of content marketing: Avoid high bounce rates

The secret of content marketing: Avoid high bounce rates Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to see another company’s growth tactics and […]

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What’s the cost of buying users from Facebook and the other ad networks?

What’s the cost of buying users from Facebook and the other ad networks? Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor Founder Stories: Webflow’s Y […]

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EU gov’t and public health sites are lousy with adtech, study finds

EU gov’t and public health sites are lousy with adtech, study finds A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches […]

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UK asks competition watchdog to put adtech market review top of its to-do list

UK asks competition watchdog to put adtech market review top of its to-do list The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as […]

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Even the IAB warned adtech risks EU privacy rules

Even the IAB warned adtech risks EU privacy rules A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast […]

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