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Dating and fertility apps among those snitching to “out of control” adtech, report finds

Dating and fertility apps among those snitching to “out of control” adtech, report finds The latest report to warn that surveillance capitalism is out of control — and ‘free’ digital services can in fact be very costly to people’s privacy and rights — comes courtesy of the Norwegian Consumer Council which has published […]

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Adtech told to keep calm and fix its ‘lawfulness’ problem

Adtech told to keep calm and fix its ‘lawfulness’ problem Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the UK’s data protection watchdog has marked half a year’s regulatory inaction with a […]

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France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France slaps Google with 6M antitrust fine for opaque and inconsistent ad rules France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision announced today — following a lengthy investigation into the […]

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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on […]

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Why D2C holding companies are here to stay

Why D2C holding companies are here to stay Alex Song Contributor Share on Twitter Alex is CEO and co-Founder of Innovation Department, a tech-empowered platform building the next generation of consumer brands. Previously, he worked at Goldman Sachs and Pershing Square Capital Management. It wasn’t that long ago that digitally-native, vertically-integrated brands […]

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Banning digital political ads gives extremists a distinct advantage

Banning digital political ads gives extremists a distinct advantage Jessica Alter Contributor Share on Twitter Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter […]

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What’s the right way to sponsor a YouTube influencer?

What’s the right way to sponsor a YouTube influencer? Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails […]

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How to get people to open your emails

How to get people to open your emails Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads working, and whether PR […]

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Spirable refuels with $7.4M to serve more personalized video ads in the US

Spirable refuels with .4M to serve more personalized video ads in the US London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the […]

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How to use Amazon and advertising to build a D2C startup

How to use Amazon and advertising to build a D2C startup Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, […]

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