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Europe’s top court says active consent is needed for tracking cookies

Europe’s top court says active consent is needed for tracking cookies Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed. It’s […]

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Cookie walls don’t comply with GDPR, says Dutch DPA

Cookie walls don’t comply with GDPR, says Dutch DPA Cookie walls that demand a website visitor agrees to their Internet browsing being tracked for ad-targeting as the ‘price’ of entry to the site are not compliant with European data protection law, the Dutch data protection agency clarified yesterday. The DPA said it […]

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