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Europe’s top court says active consent is needed for tracking cookies

Europe’s top court says active consent is needed for tracking cookies Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed. It’s […]

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EU gov’t and public health sites are lousy with adtech, study finds

EU gov’t and public health sites are lousy with adtech, study finds A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches […]

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Even the IAB warned adtech risks EU privacy rules

Even the IAB warned adtech risks EU privacy rules A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast […]

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ePrivacy: An overview of Europe’s other big privacy rule change

ePrivacy: An overview of Europe’s other big privacy rule change Gather round. The EU has a plan for a big update to privacy laws that could have a major impact on current Internet business models. Um, I thought Europe just got some new privacy rules? They did. You’re thinking of the General […]

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