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Cracking the code on podcast advertising for customer acquisition

Cracking the code on podcast advertising for customer acquisition Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently consulting on podcast and offline advertising at Right […]

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What’s the right way to sponsor a YouTube influencer?

What’s the right way to sponsor a YouTube influencer? Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails […]

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How to profit from valuable peer referrals hiding in Slack

How to profit from valuable peer referrals hiding in Slack Colin Bendell Contributor Share on Twitter Colin is Senior Director of Analytics and Strategy for Cloudinary, the co co-author of High Performance Images, and passionate about data, web performance and user experience. Brands are often left to act like the person who […]

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How to get people to open your emails

How to get people to open your emails Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads working, and whether PR […]

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How to get your ads working, and whether PR is worth it

How to get your ads working, and whether PR is worth it Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads […]

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How to work with top influencers and avoid ad blockers

How to work with top influencers and avoid ad blockers Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor The secret of content marketing: avoid high […]

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Calculating sales efficiency in a start-up: The magic number that will help you scale

Calculating sales efficiency in a start-up: The magic number that will help you scale Ryan Floyd Contributor Share on Twitter Ryan Floyd is a founding Managing Director of Storm Ventures, investing in early stage enterprise SaaS companies, and the host of Ask a VC Youtube channel. Sales efficiency is the best way […]

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How Roblox avoided the gaming graveyard and grew into a $2.5B company

How Roblox avoided the gaming graveyard and grew into a .5B company There are successful companies that grow fast and garner tons of press. Then there’s Roblox, a company which took at least a decade to hit its stride and has, relative to its current level of success, barely gotten any recognition […]

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How to see another company’s growth tactics and try them yourself

How to see another company’s growth tactics and try them yourself Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great […]

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Who helped your startup grow? Nominate a growth marketing agency.

Who helped your startup grow? Nominate a growth marketing agency. Growth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house growth team or hire an agency? […]

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