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What’s the right way to sponsor a YouTube influencer?

What’s the right way to sponsor a YouTube influencer? Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails […]

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How to work with top influencers and avoid ad blockers

How to work with top influencers and avoid ad blockers Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor The secret of content marketing: avoid high […]

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An optimistic view of deepfakes

An optimistic view of deepfakes Sunny Dhillon Contributor Sunny Dhillon is a partner at Signia Venture Partners. More posts by this contributor Digital influencers and the dollars that follow them Security tokens will be coming soon to an exchange near you Deepfakes are having a moment. Their dangers are becoming more known […]

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Social commerce startup Goxip lands $1.4M investment to add flexible payments

Social commerce startup Goxip lands .4M investment to add flexible payments Social e-commerce startup Goxip raised $5 million in January, and now the Hong Kong-based business has brought in more cash with a strategic $1.4 million investment from financial services company Convoy. Existing backers including Chinese photo app company Meitu also took […]

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AnyMind, which uses AI for advertising, marketing and HR, raises $13.4M

AnyMind, which uses AI for advertising, marketing and HR, raises .4M AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. This Series B round was led by Line, the Japanese […]

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A leaked look at Facebook’s influencer search engine for advertisers

A leaked look at Facebook’s influencer search engine for advertisers Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want […]

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FabFitFun expands its empire with a new app for Apple TV and Amazon Fire

FabFitFun expands its empire with a new app for Apple TV and Amazon Fire  FabFitFun, the women’s lifestyle subscription service and media company that’s become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video app for Apple TV and Amazon Fire. […]

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Predicting success in startup consumer brands

Predicting success in startup consumer brands  As Amazon replaces brick-and-mortar store shelves and social influencers replace television stars, newer brands are not only taking advantage of these channels, but also are architecting their products and business models around them. Read More Source: techCrunch

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Find your red-eyed fans

Find your red-eyed fans  I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primarily because the ICO marketing techniques come to us straight out of the spammiest corners of affiliate marketing. […]

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