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Cracking the code on podcast advertising for customer acquisition

Cracking the code on podcast advertising for customer acquisition Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently consulting on podcast and offline advertising at Right […]

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How early-stage startups can use data effectively

How early-stage startups can use data effectively Koen Bok Contributor Share on Twitter Koen Bok is the co-founder of Framer, a design software company focused on helping people express their most creative ideas. Previously, Koen founded Sofa, an Apple Design Award-winning agency that was eventually acquired by Facebook. It is a commonly […]

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Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor

Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor Here’s an interesting twist on the story from last week about the break-up between Shopify and Mailchimp, after the two said they were at odds over how customer data was shared between the two companies. It turns out that before […]

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Mailchimp and Shopify break up

Mailchimp and Shopify break up Shopify and Mailchimp today announced that the Mailchimp app, which let its users use their Shopify data to create targeted email campaigns, for example, is no longer available in its marketplace. The reason for this, Shopify says, is that it “had growing concerns about Mailchimp’s app because […]

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Mailchimp teams up with Square to launch shoppable landing pages

Mailchimp teams up with Square to launch shoppable landing pages Mailchimp, the popular email newsletter service and marketing platform, today announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell […]

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MailChimp bans Alex Jones for hateful conduct

MailChimp bans Alex Jones for hateful conduct Another tech platform has closed the door on InfoWars’ Alex Jones . Mail messaging platform MailChimp first confirmed the move in a statement to US media watchdog Media Matters which said the accounts had been closed for “hateful conduct”. A MailChimp spokeswoman also confirmed it to TechCrunch […]

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Organizing your marketing tech stack

Organizing your marketing tech stack  Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible. Read More Source: techCrunch

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