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Why commerce companies are the advertising players to watch in a privacy-centric world

Why commerce companies are the advertising players to watch in a privacy-centric world Justin Choi Contributor Share on Twitter Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Snapchat will make Los Angeles a stronger tech […]

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Nativo acquires content analytics company SimpleReach

Nativo acquires content analytics company SimpleReach Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you can’t measure the impact of something, it’s difficult to scale spend in that area,” Choi told me. “When we […]

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