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Nielsen reports a record half a trillion on-demand music streams in U.S. so far this year

Nielsen reports a record half a trillion on-demand music streams in U.S. so far this year Music streaming services have already delivered a new high of half a trillion (507.7 billion) on-demand streams in the first half of 2019, according to Nielsen’s mid-year Music Report released this week. This record number — […]

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Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years

Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years The number of U.S. households without a traditional cable or satellite TV subscription that instead receive broadcast stations using a digital antenna has jumped by nearly 50 percent over the past 8 years to reach 16 million […]

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Nielsen: U.S. smart speaker adoption grew to 24% in Q2 2018, 4 in 10 own more than one

Nielsen: U.S. smart speaker adoption grew to 24% in Q2 2018, 4 in 10 own more than one In the second quarter, the adoption of smart speakers – like Amazon Echo and Google Home devices – grew to 24% in the U.S., up from 22% the prior quarter, according to new data […]

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U.S. adults now spend nearly 6 hours per day watching video

U.S. adults now spend nearly 6 hours per day watching video If you’ve been wondering why every major media platform has been doubling down on its video efforts in recent months, Nielsen’s new report has the answer. According to the firm’s research, U.S. adults are now spending almost 6 hours per day […]

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African VC TLcom Capital invests $5M in Nigerian data analytics firm Terragon Group

African VC TLcom Capital invests M in Nigerian data analytics firm Terragon Group The African venture firm TLcom Capital is betting on Africa’s data analytics markets with a $5M investment in Nigerian based Terragon Group, the developer of a software analytics service for customer acquisition. TLcom’s commitment is the second from its $40 million TIDE Africa Fund for […]

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Nielsen announces new division unit to measure e-sports sponsorships

Nielsen announces new division unit to measure e-sports sponsorships  Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming — in fact, Nicole Pike, Nielsen’s vice president of gaming, […]

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