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Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’ In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relationships. But that’s poised to […]

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Dating and fertility apps among those snitching to “out of control” adtech, report finds

Dating and fertility apps among those snitching to “out of control” adtech, report finds The latest report to warn that surveillance capitalism is out of control — and ‘free’ digital services can in fact be very costly to people’s privacy and rights — comes courtesy of the Norwegian Consumer Council which has published […]

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Adtech told to keep calm and fix its ‘lawfulness’ problem

Adtech told to keep calm and fix its ‘lawfulness’ problem Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the UK’s data protection watchdog has marked half a year’s regulatory inaction with a […]

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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on […]

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MediaLab acquires messaging app Kik, expanding its app portfolio

MediaLab acquires messaging app Kik, expanding its app portfolio Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut […]

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Mental health websites in Europe found sharing user data for ads

Mental health websites in Europe found sharing user data for ads Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and […]

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Even the IAB warned adtech risks EU privacy rules

Even the IAB warned adtech risks EU privacy rules A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast […]

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Acast introduces programmatic ads to its podcast platform

Acast introduces programmatic ads to its podcast platform  Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of many podcasts still play the same outdated ads when you download old episodes […]

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