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Reimagine inside sales to ramp up B2B customer acquisition

Reimagine inside sales to ramp up B2B customer acquisition Robert Wahbe Contributor Share on Twitter Robert Wahbe is the co-founder and CEO of Highspot, the sales enablement platform that reps love. Slack makes customer acquisition look easy. The day we acquired our first Highspot customer, it was raining hard in Seattle. I […]

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Salesforce Customer 360 aims to bring all customer data into a single view

Salesforce Customer 360 aims to bring all customer data into a single view The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer conference taking place in San Francisco, Salesforce announced the […]

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Salesforce, Apple partnership begins to come to life

Salesforce, Apple partnership begins to come to life Last year at Dreamforce, Salesforce’s enormous annual customer conference, Apple and Salesforce announced the beginnings of a partnership where the two organizations would work together to enhance Salesforce products running on Apple devices. Today, the companies announced the fruits of that labor with general […]

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Why Salesforce is moving Marketing Cloud to Microsoft Azure

Why Salesforce is moving Marketing Cloud to Microsoft Azure When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business reasons why the partnership came together, rather than going […]

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AWS, Salesforce join forces with Linux Foundation on Cloud Information Model

AWS, Salesforce join forces with Linux Foundation on Cloud Information Model Last year, Adobe, SAP and Microsoft came together and formed the Open Data Initiative. Not to be outdone, this week, AWS, Salesforce and Genesys, in partnership with The Linux Foundation, announced the Cloud Information Model. The two competing data models have […]

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Convoy raises $400 million to expand its on-demand trucking platform

Convoy raises 0 million to expand its on-demand trucking platform Convoy, the digital freight network that connects truckers with shippers, has raised $400 million in a Series D funding round as it aims to scale its business amid an increasingly competitive market. The funding round brings Convoy’s post-money valuation to $2.75 billion. […]

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Salesforce Ventures invested $300M in Automattic while Salesforce was building a CMS

Salesforce Ventures invested 0M in Automattic while Salesforce was building a CMS In September, Salesforce Ventures, the venture of arm of Salesforce, announced a hefty $300 million investment in Automattic, the company behind WordPress, the ubiquitous content management system (CMS). At the same time, the company was putting the finishing touches on […]

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Optimizing customer retention will be a priority in 2020

Optimizing customer retention will be a priority in 2020 Guy Marion Contributor Share on Twitter Guy Marion is CEO/co-founder of Brightback, the first automated customer retention software for subscription businesses. More posts by this contributor 6 steps to reduce churn for high-volume subscription companies We’ve seen our fair share of shocking headlines […]

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The SaaS gold rush will become the ‘Hunger Games’

The SaaS gold rush will become the ‘Hunger Games’ Rory O’Driscoll Contributor Share on Twitter Enterprise software investor Rory O’Driscoll led Scale Venture Partners’ investments in Box, DocuSign, ExactTarget, and Omniture, and currently invests in AI-powered business applications and automation technologies. More posts by this contributor Measuring and benchmarking the four vital […]

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Why per-seat pricing needs to die in the age of AI

Why per-seat pricing needs to die in the age of AI Jake Saper Contributor Share on Twitter Jake Saper is a partner at Emergence Capital. Pricing is the most important, least-discussed element of the software industry. In the past, founders could get away with giving pricing short shrift under the mantra, “the […]

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