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Nike launches a subscription service for kids’ shoes, Nike Adventure Club

Nike launches a subscription service for kids’ shoes, Nike Adventure Club Just in time for back-to-school shopping, Nike today officially announced its entry into the subscription service market with the launch of a “sneaker club” for kids called Nike Adventure Club. The new program is specifically designed to make shopping easier for […]

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Nike’s auto-laced future

Nike’s auto-laced future Why does the world need a self-lacing shoe? Haven’t you heard of Velcro? How will you tie your shoes when the Wi-Fi is down? That’s the gist of the instant response I got when I mentioned the new Adapt BB, a shoe from Nike with, yes, powered laces that […]

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Shoes of Prey presses pause to select a business sale or pivot

Shoes of Prey presses pause to select a business sale or pivot Shoes of Prey, a Khosla Ventures-backed shoe retailer whose website let women customize footwear purchases by selecting the color and material of the sandals or pumps they wanted to order as well as the size, has announced it’s stopped taking […]

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Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA

Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to see the […]

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Nike just released its first shoe with an all-foam bottom

Nike just released its first shoe with an all-foam bottom  Nike just announced their first shoe with an all-foam sole powered by a new foam technology called React. The shoe is called the Nike Epic React Flyknit and is a running shoe, which will release on February 22nd. The bottom is a solid […]

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Asics is using microwave technology to create custom midsoles in as little as 15 seconds

Asics is using microwave technology to create custom midsoles in as little as 15 seconds  It’s been a fascinating couple of years for high tech sneaker heads, between self-lacing Nikes and Adidas’ experiments with 3D printed midsoles and biodegradable yarn. Asics isn’t generally uttered in the same breath as those sorts of […]

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Allbirds plans to expand to new materials with $17.5 million in fresh funds

Allbirds plans to expand to new materials with .5 million in fresh funds  You can’t walk outside your door in San Francisco these days without seeing some tech worker or VC wearing a pair of Allbirds. The eco-friendly wool shoes have taken over the tech world since the startup’s launch a mere […]

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