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Source: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition

Source: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition Nike has long been synonymous with premium sneakers and other sports gear, but now it seems that the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. […]

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Nike launches a subscription service for kids’ shoes, Nike Adventure Club

Nike launches a subscription service for kids’ shoes, Nike Adventure Club Just in time for back-to-school shopping, Nike today officially announced its entry into the subscription service market with the launch of a “sneaker club” for kids called Nike Adventure Club. The new program is specifically designed to make shopping easier for […]

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This startup wants to democratize custom sneaker ownership

This startup wants to democratize custom sneaker ownership There’s nothing like having a pair of fresh, unique sneakers. Limited release culture facilitates some of that, but The Custom Movement hopes to make originality and self-expression via sneakers more accessible to the masses. The Custom Movement, a custom sneaker startup backed by Y […]

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Foot Locker invests $100 million in GOAT Group

Foot Locker invests 0 million in GOAT Group Foot Locker, the mostly mall-bound retailer of mass market sneakers, has invested $100 million in the sneaker marketplace and retailer of primarily rare and exclusive high-end athletic and lifestyle shoes, GOAT Group. The companies said that the investment would eventually lead to Foot Locker […]

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Nike will sell much cheaper self-lacing shoes next year

Nike will sell much cheaper self-lacing shoes next year Good news for the fashion forward and lazy alike — Nike is bringing back its self-lacing sneakers for another go. And this time they’re going to be significantly cheaper. Granted, $350 is still more than most of us pay for a pair of […]

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With $50M in fresh funding, Allbirds will open new stores in the US, UK and Asia

With M in fresh funding, Allbirds will open new stores in the US, UK and Asia The quintessential venture capitalist’s uniform consists of a pair of designer jeans, a Patagonia fleece vest and $95 wool sneakers. The company behind the shoes, Allbirds, entered the unicorn club this morning with the announcement of […]

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Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA

Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to see the […]

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Koio, a direct-to-consumer leather sneaker brand, picks up $3 million

Koio, a direct-to-consumer leather sneaker brand, picks up million Retail has been revolutionized over the last decade, with brands like Casper and Warby Parker offering high-quality goods at lower costs simply by selling them through the internet. Koio, a relatively new high-end sneaker brand, is looking to get in on the new […]

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StockX is adding a streetwear marketplace, starting with Supreme

StockX is adding a streetwear marketplace, starting with Supreme  StockX, the “stock market of things” that originally started with high-end sneakers and expanded into handbags and watches, is now adding support for streetwear. Supreme gear is live now in the app, with BAPE, Kith and Off-White coming soon. Over 3,000 Supreme products […]

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Asics is using microwave technology to create custom midsoles in as little as 15 seconds

Asics is using microwave technology to create custom midsoles in as little as 15 seconds  It’s been a fascinating couple of years for high tech sneaker heads, between self-lacing Nikes and Adidas’ experiments with 3D printed midsoles and biodegradable yarn. Asics isn’t generally uttered in the same breath as those sorts of […]

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