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Banning digital political ads gives extremists a distinct advantage

Banning digital political ads gives extremists a distinct advantage Jessica Alter Contributor Share on Twitter Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter […]

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OzoneAI wants companies to pay you for your data, upending the ad model

OzoneAI wants companies to pay you for your data, upending the ad model Imagine this. Instead of giving away your personal data so web giants can show you ads, you cut out the middle person and allow advertisers to pay you directly for your data. It’s a novel idea for a new […]

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Europe’s top court says active consent is needed for tracking cookies

Europe’s top court says active consent is needed for tracking cookies Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed. It’s […]

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Get popcorn for iOS 13’s privacy pop-ups of creepy Facebook data grabs

Get popcorn for iOS 13’s privacy pop-ups of creepy Facebook data grabs Privacy-minded changes to smartphone operating systems which foreground the background activity of third party apps are helping to spotlight more of the surveillance infrastructure deployed by adtech giants to track and profile human eyeballs for profit. To wit: iOS 13, […]

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Why am I seeing this ad? AI, ML & human error in advertising

Why am I seeing this ad? AI, ML & human error in advertising Adam Zelcer Contributor Share on Twitter Adam Zelcer founded the advertising company Adboy.com. Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added […]

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Spirable refuels with $7.4M to serve more personalized video ads in the US

Spirable refuels with .4M to serve more personalized video ads in the US London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the […]

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Mental health websites in Europe found sharing user data for ads

Mental health websites in Europe found sharing user data for ads Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and […]

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How to use Amazon and advertising to build a D2C startup

How to use Amazon and advertising to build a D2C startup Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, […]

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Twitter ‘fesses up to more adtech leaks

Twitter ‘fesses up to more adtech leaks Twitter has disclosed more bugs related to how it uses personal data for ad targeting that means it may have shared users data with advertising partners even when a user had expressly told it not to. Back in May the social network disclosed a bug […]

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Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court sharpens guidance for sites using leaky social plug-ins Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible […]

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